OUR STORY
it all started with a question
Every retreat we went to, we came back different. Quieter. Lighter. More ourselves. And every time, somewhere over the departure gate, the same questions followed us home; why do we have to travel this far to feel this way? Why isn't there something like this where we live? Why, when it exists, is it so rarely done well?
That question brought together four people who probably should have found each other sooner. One couple, a set of siblings, all circling the same obsession from different directions.
Malak and Karem had spent years as guests, chasing the feeling a good retreat leaves you with. Nada and Walid had spent their entire careers in hospitality, knowing exactly how to build it.
We've been building this together for two years now.
We can't wait for you to experience it.
The track record
TSG is born out of Sol Hospitality’s decades of experience operating hotels in Egypt. It’s led by a founding team spanning hospitality, real estate development, operations, and brand building.
The track record behind TSG spans 4,500+ room keys operated across Egypt, ten years of launching and running restaurants, hotels, and retreat programmes, and direct experience with high-end resort operations in Canada.
Beyond hospitality, the team has built and scaled ten global ventures alongside Fortune 500 companies and sovereign partners. A combination of generational operational knowledge meeting contemporary concept and brand thinking.
Meet MALAK
CEO
The architect of the concept. Malak brings venture-building discipline and deep wellness knowledge to every decision TSG makes, from how a space is conceived to how a brand is held over time.
Meet KAREM
CFO
Karem holds the financial and operational structure that makes the vision buildable. His background spans finance, culture-building, and F&B - the details that determine whether a property actually works.
Meet NADA
CMO
Nada understands how people in this region think, decide, and return. She leads the brand and partnership thinking that connects TSG to the right audiences, before the property opens and long after.
Meet WALID
COO
Walid has spent his career inside the operational reality of Egyptian hospitality. He knows what it takes to deliver a consistent experience - not at launch, but across years.